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The Greater Port Macquarie Region Logo and Branding Agreement
Approved users of the logo and branding may include:
| • Local Government |
• Attractions |
• Tourism Operators |
• Industry |
| • Retail |
• Media |
• Film & TV Projects |
• Event Organisers |
| • Commercial businesses
within the Hastings Local Government Area |
| • Conference Organisers |
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| • Regional Tourism Organisation
when featuring the Hastings Tourism NSW when featuring
the Hastings |
| • Australian Tourism
Commission when featuring the Hastings |
| • Pacific Coast Touring
Route when featuring the Hastings |
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RESTRICTIONS
to the use of the branding logo
The Greater Port Macquarie Region Logo or branding
cannot be used
to promote the following:
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| - Drugs |
- Alcohol |
- Guns |
- Tobacco Products |
| - Violence |
- Sex |
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- Sale of Chemicals |
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WHEREAS the Council:
• Is charged with the responsibility of managing the
delegations of the Hastings Tourism Taskforce committee.
• Reserves unto itself the copyright to all material
produced by the client that reflects images of the Hastings
Tourism Taskforce logo produced by the Council which copyright
the client acknowledges.
• Is desirous of controlling the quality of such images
of The Greater Port Macquarie Region logo produced by the
Council and the manner and purpose for which such images ae
produced.
• Reserves the right to authorise the use of The Greater
Port Macquarie Region logo.
• Possesses and controls a quantity of materials and
resources including logo, photographic images in colour and
black and white and souvenir, promotional items.
• The term "The Greater Port Macquarie Region"
will be used as a positioning statement when local or sub-regions
are undertaking particular marketing campaigns.
• The term "part of The Greater Port Macquarie
Region" will be used as a positioning statement when
local or sub-regions are undertaking particular marketing
campaigns.
• The term "on The Greater Port Macquarie Region"
can be used by individual operators in brochures, flyers,
advertisements
the above relates to both printed or electronic media, i.e.
brochures, magazines, radio, televison, Internet, newspapers.
NOW THIS AGREEMENT WITNESSETH that in consideration of the
approval by the Council to the client of permission to produce
by photographic means or otherwise images of the Greater Port
Macquarie Region Logo produced by the Council and the client
agree as follows:
• The client shall make available to the Council for
inspection and approval by it of all reproduction of images
of the Logo produced by the client.
• Any reproduction of images of the Logo produced by
the client not approved by the Council shall be retained by
the Council.
• Any reproduction of images approved by the Council
shall:
a) Be made available by the client to the Council or as the
Council may require.
b) Be made available by the Council to the client for the
purposes approved of by the Council details of which shall
be first furnished in writing by the client to the Council.
c) The client shall use such images for no other purpose than
approved by the Council.
• The client for the purposes afore-said agrees that
it will create all images with the best technical and photographic
equipment and acknowledges that improperly colour balanced
or improper type font or unclear images will not be acceptable
to the Council.
• To use The Greater Port Macquarie Region Logo, images
and promotional material (souvenirs) strictly in accordance
with Manual and otherwise as approved by the Council.
• Authorised the client to have access to and use materials
and resources including the Logo, photographic images in colour
and black and white and souvenirs, promotional items for purposed
as approved by the Council.
HASTINGS COUNCIL, THE GREATER PORT MACQUARIE REGION (pursuant
to a resolution of the Tourism Taskforce.)
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